Marlboro World. The Journey Starts HERE:

Just stop for a second. Relax. Calm down.

What ever pre-determined beliefs you have in that head of yours, about the tobacco industry, just sit back and try to get rid of them. Allow a little room for new thinking. That's the only way we are going to get through this.

I realise this may be a sensitive issue. There are many organisations around the world 'fighting the evil' and 'demanding justice', etc, etc, etc.

Time to stop all that.

The bottom line is, very few, if any, know what they are really talking about. Most beliefs are exactly that - beliefs. Formed from yet more preconceived stuff - preconceived ideas.

Add that to a bit of outdated research from the pages of wiki, and you got yourself an instant group (or thousands in this particular case) of people who are reactively 'fighting for the cause'.

The cause of what, exactly???

I can only think of one example here. The 'Hunting Ban' in the UK. Fight the ban! Fight the ban! Fight the bloody ban!!!

"...its an invasion of our privacy!"......"..God damn it, this country is loosing its rights to everything!", etc, etc, etc.

I had the pleasure of speaking to a couple of 'fight the ban" people. They didn't have the slightest idea what the issue was about.

They just wanted to fight the ban. that all they wanted to do. Their minds were closed. Their preconceived ideas had got the better of them, and as a result, they were a less happy person than they were before.

Said, ah? But that's life. C'est la vie! as they say in France.

'The ban' is about reducing cruelty to foxes. Nothing more. Nothing less.

So they can go ahead with whatever they did before, as long as they didn't cause harm (or even risk causing harm) to foxes. End of story.

Now whether they end up planting plastic fox decoys in the bushes the night before, or weather they invest in the latest technology and have the thrill of having some electronic 'pests' to chase after is up to them. The issue here is that there is no ban to fight. Just don't harm the foxes.

This same opinionated type seems to hang out in the anti-tobacco groups. Whether its Cancer Research, a department of the NHS or even ASH, one of the most successful anti-smoking establishments, they are all pretty much consisting of a load of preconceived idea people.

Quite frankly, they are way out of touch.

The same is true of Micheal Bloomberg. A man of such stature, intelligence and power, that really he show know better. He even talked Bill Gates into teaming up with him. Together, they are to spent 500millon on 'fighting the cause'.

Of course neither Gates nor Bloomberg have got a clue.

But it's not the Job of NewsSpoon to dish out animosity towards ultra-successful millionaires!!!

No sirie!

But what we will say at this point is that the best guys work at The Philip Morris corporation.

And your future, whether you like it or not (whether you smoke or not is irrelevant), is in their hands.